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E-mail marketing is an effective yet inexpensive form of direct marketing that allows us to reach a huge audience by simply sending email messages. These email messages could contain promotional information such as product or service launches, advertisements, discount offers and deals. Email messages can be linked back to your website and integrated with sophisticated campaign management tools that help monitor click-through rates, Return on Investment and other measures which define the success of the Email Marketing Campaign. In our business, email lists get 10 times higher conversions than social media campaigns. This makes sense if you think about these five advantages of email as a communication channel


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As we mentioned earlier the user has already shown interest in your products / content. Since you already know what they like, you can deliver them highly relevant content and offers to get better results. This is called segmentation, and we will cover that later in the article.

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